Limited edition
Made in small batches. When they are gone, they are gone.
TŪNIQ: the artisans behind the rug
Pray to the Creator on His creation
TŪNIQ is a North African artisans' collective that makes each rug from sheep to shop, with traditional craft and radical labor ethics. Nothing here comes from a factory floor.
What you are getting
What makes a TŪNIQ rug
Free-range raw wool
Every rug starts with 100% pure raw wool from free-range local flocks. No synthetic blends.
Colour from the earth
The shades are the natural colours of the sheep: cream, grey, brown, black. Where colour is added, it comes from plants such as walnut hulls and olive. No synthetic dyes.
Hand-loomed at home
Each rug is woven on a traditional loom by an artisan in their own home, on their own schedule.
Made for prayer
Four layers of naturally elastic wool give soft, supportive cushioning under the knees and forehead.
Fair wages, always
TŪNIQ is a shared-profits collective. Artisans receive fair, dignified pay, and every sale goes back to the makers.
No two are identical
Because each rug is made by hand, small differences in shade, texture and weave are part of it. Yours is one of a kind.
From sheep to shop
How your rug is made
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It begins with a sheep
A free-range local flock grazing on North African land.
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Sheared, washed and spun by hand
The wool is carded and hand-spun into yarn, the way the same families have done it for generations.
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Woven on a traditional loom
Artisans like Ryadh, who has woven for decades, work at home for fair wages.
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Finished in a small batch
TŪNIQ does not produce at scale. When a batch is gone, it is gone.
"We offer these rugs with an intention to prompt reflection on the production and materials of prayer rugs around the world, which are unfortunately too often produced in exploitative conditions and of pollutive materials."
The TŪNIQ team
Why we carry it
A rug that does good twice
Your purchase sustains the artisans who made the rug. And because CelebrateMercy is a 501(c)(3) nonprofit, sales from this bookstore support our free programs on the life and character of the Prophet Muhammad ﷺ.
Questions
Will my rug look exactly like the photos?
Close, but not identical. Each rug is handmade, so shade, texture and weave vary a little from one to the next.
Are the colours dyed?
Most of the colour is the natural shade of the wool. Where colour is added, TŪNIQ uses plant dyes. There are no synthetic dyes or chemical treatments.
Who made it?
An artisan in the TŪNIQ collective in North Africa, working on a traditional loom at home. The collective traces every product from sheep to shop.
Will it be back in stock if it sells out?
Not necessarily. These rugs are made in small batches, and there is no warehouse of thousands behind them.
How does buying this help?
Every rug sold sustains the craftspeople who made it. Sales from this bookstore also support CelebrateMercy's free programs on the life and character of the Prophet Muhammad ﷺ.
Small batches, made with intention
There is no warehouse of thousands waiting. If this one speaks to you, it is here now.
Back to the rug
